*~s0c~* ANNIVERSARY

One year ago today, the very first dress under the *~s0c~* label was released--a D-Squared reproduction that Nelly Furtado wore to an MTV VMA Awards celebration. The dress was named "Nelly D2 MTV Awards Gown" and came with an elaborate diamond body chain used both as straps for the dress as well as for jewelry, exactly as in the original dress. The original gown came in a nude platinum shade and was optimized for SL in several colors including a deeper bronzed nude, caribe blue, bougainvillea pinkish red, and palm green. S0phie's Choice Design invites you to visit the store this week to see the new anniversary gown created for this event and to try your luck at winning the store's premiere design, Nelly D2 MTV!

Best of luck, and. . .thank you for a wonderful first year serving your couture needs in SL.

Zellweger-Herrera Oscars Formal Gown

Finally here!

For anyone who follows Red Carpet fashion, it's no secret that Renee Zellweger is seldom seen in any other designer but Carolina Herrera. And while often there's a miniscule hint of whimsy in Herrera's lines, she is mainly known for more classic styles, "safe" for the not-so-fashionista red-carpet-walkers like Zellweger who has been heavily criticized for her faithlessness in any other label.

This is the dress that shut up the critical fashion paparazzi....

It's a silver sequined stunner with femininity softening the glitzy shine. With a mixture of asymmetrical sequined banding on the bodice for waistline slimming, and the same banding angled outward from waist to foot for a similar visual effect, the strapless dress has a low sweetheart neckline which features beaded fringe flexi trim from side to side over the jeweled True Bust prim. The bodice dips in back to a slightly-below waist U-back with the same sequined banding. The beaded fringe is repeated on the high left leg slit. The ensemble comes with slit-leg glitch, two top options, two brooches, a True Bust prim, and for those who want more ruffle in their step, a prim skirt (optional).

SYNDICATION!

Exciting news for business expansion. . . this blog is now syndicated in all major SL blog publications for fashion!

Unbelievable, how fast this has happened.

We'll be celebrating IN A BIG WAY since the store's anniversary is THIS MONTH! Watch the blog and the inworld store news (subscriber at main entrance, the big huge s0c sign you can't miss) for PREMIERE DRESS GIFT, DAILY PRIZES, and a MAJOR CONTEST ANNOUNCEMENT!

Beautiful sleek and sexy styling comes to S0phie's Choice Design in the
Bellaguzzi Stiletto line.

Bellaguzzi is a word (created by me :) that means "beautifully sharp" from heel tip to toe box, that is clearly undeniable.

Several colors are available in all stores now in peau de soie reflecting the warmth and richness of the holidays! Pictured left is the first in the Bellaguzzi Bridal line which is the Mother-of-Pearl encrusted shoe.

This shoe is available in the main store now, but it will be included in the next celebrity dress release slated for Saturday, December 11, 2010.

Don't forget, if these are on someone's Christmas list who's been especially good this year, the gift vendors are located upstairs!

http://bit.ly/s0phieschoicedesign