S0phie's Choice Design

Sunday, December 26, 2010

*~s0c~* ANNIVERSARY

One year ago today, the very first dress under the *~s0c~* label was released--a D-Squared reproduction that Nelly Furtado wore to an MTV VMA Awards celebration. The dress was named "Nelly D2 MTV Awards Gown" and came with an elaborate diamond body chain used both as straps for the dress as well as for jewelry, exactly as in the original dress. The original gown came in a nude platinum shade and was optimized for SL in several colors including a deeper bronzed nude, caribe blue, bougainvillea pinkish red, and palm green. S0phie's Choice Design invites you to visit the store this week to see the new anniversary gown created for this event and to try your luck at winning the store's premiere design, Nelly D2 MTV!

Best of luck, and. . .thank you for a wonderful first year serving your couture needs in SL.

Sunday, December 12, 2010

Zellweger-Herrera Oscars Formal Gown

Finally here!

For anyone who follows Red Carpet fashion, it's no secret that Renee Zellweger is seldom seen in any other designer but Carolina Herrera. And while often there's a miniscule hint of whimsy in Herrera's lines, she is mainly known for more classic styles, "safe" for the not-so-fashionista red-carpet-walkers like Zellweger who has been heavily criticized for her faithlessness in any other label.

This is the dress that shut up the critical fashion paparazzi....

It's a silver sequined stunner with femininity softening the glitzy shine. With a mixture of asymmetrical sequined banding on the bodice for waistline slimming, and the same banding angled outward from waist to foot for a similar visual effect, the strapless dress has a low sweetheart neckline which features beaded fringe flexi trim from side to side over the jeweled True Bust prim. The bodice dips in back to a slightly-below waist U-back with the same sequined banding. The beaded fringe is repeated on the high left leg slit. The ensemble comes with slit-leg glitch, two top options, two brooches, a True Bust prim, and for those who want more ruffle in their step, a prim skirt (optional).



Tuesday, December 7, 2010

SYNDICATION!

Exciting news for business expansion. . . this blog is now syndicated in all major SL blog publications for fashion!

Unbelievable, how fast this has happened.

We'll be celebrating IN A BIG WAY since the store's anniversary is THIS MONTH! Watch the blog and the inworld store news (subscriber at main entrance, the big huge s0c sign you can't miss) for PREMIERE DRESS GIFT, DAILY PRIZES, and a MAJOR CONTEST ANNOUNCEMENT!

Sunday, December 5, 2010


Beautiful sleek and sexy styling comes to S0phie's Choice Design in the
Bellaguzzi Stiletto line.


Bellaguzzi is a word (created by me :) that means "beautifully sharp" from heel tip to toe box, that is clearly undeniable.

Several colors are available in all stores now in peau de soie reflecting the warmth and richness of the holidays! Pictured left is the first in the Bellaguzzi Bridal line which is the Mother-of-Pearl encrusted shoe.

This shoe is available in the main store now, but it will be included in the next celebrity dress release slated for Saturday, December 11, 2010.

Don't forget, if these are on someone's Christmas list who's been especially good this year, the gift vendors are located upstairs!

http://bit.ly/s0phieschoicedesign

Sunday, August 29, 2010

Peony Formal

A new release comes to FashCon and Premiere members first! The strapless cutwork floral ensemble includes strapless cutwork skin-baring bodice topped with an optional floral sheer organza scarf wrap, cutwork glitch, and a double-layered ballroom skirt of a cutwork underlayer and sheer organza topskirt. Each of the romantic shades--Antiqued, Flirtatious, Golden, Passionate, Shy--comes with its own pair of self-fabric organza toe-strap bow-trimmed peep toe stilettos tinted to match each dress.

Dress will be available in the main store to all on Monday, and in all locations by September 1!

Golden Peonies



Passionate Peonies



Shy Peonies



Flirtatious Peonies



Antiqued Peonies

Tuesday, August 17, 2010

Hollywood Walk of Fame Hunt

Beginning August 15 and running through August 30, you can collect fantastic gifts from over 100 participating vendors in the Hollywood Walk of Fame. Each merchant has chosen a celebrity who has been immortalized in marble on the famous Chinese Theater curb and developed a gift based on his or her career.

Who did I choose? *chuckle*

One of the most beautiful women in the world epitomizing a blend of sex appeal and class--Sharon Stone.

What did I make for you? *chortle*

Her infamous "Interrogation Ensemble"...cream colored cashmere turtleneck sleeveless micro-minidress layered with a short 3/4 sleeve shawl collar swing coat.



Go knock 'em dead. And if the outfit doesn't do the job, there's always the ice pick. ;)

I've made the swing jacket in another 11 colors just in time for your fall wardrobe. On sale now in the main store.

Wednesday, July 28, 2010

S0phie's Choice in the SLEnquirer

In a story by Lacy Muircastle, the A-line trench in black was featured in this article:

http://slenquirer.com/default.asp?smenu=89&sdetail=830

Friday, July 23, 2010

Lagerfeld Bridal





The picture speaks for itself! Stop into the shop and see what's new :)



Thursday, July 15, 2010

Anne Hathaway's ARMANI PRIVE





This dress looked a challenge for quite some time, and I gave this some careful thought about how to approach the more difficult elements of this dress. One of the hardest things to do is to make a heavily detailed dress realistic, to somehow translate real life 3D to the singular dimension that dominates SL clothing. I could try to place sequins all over the gown using prim or sculpts, but then, who would want to wear such a headache of a dress out in clubs and ballrooms which prefer you to come in with noob hair, junk shoes, and no jewelry...at all?!

Ever-conscious of the necessity to "prim down" designs and looks, I developed the Armani Prive fully texture-based in the top, glitch, and skirt, and keeping prim to a minimum in only the flexi skirt and a new feature I'm surprised has not yet been introduced in SL.

The *~s0c~* Signature Bodice provides quality garments with the highest degree of realism with the most rezzable materials currently available for fine women's apparel. Garments made with the *~s0c~* Signature Bodice will provide a natural fabric look horizontally across the bustline instead of your garment "sinking" into your cleavage; however, you will have "clean cleavage" with no trace of the garment between the breasts in the cleavage area either just your gorgeous skin! Garments don't do this in your real life, so why should your second life garments reflect less quality? The Signature Bodice offers a consistent look cup to cup, exactly as a real bodice does! Of course, for those of you who love to accentuate your cleavage, both bodice types are included in ensembles labeled with the *~s0c~* Signature Bodice feature!

The Hathaway-Armani Prive is one of the most iconic gowns of this century, and you can find it only at S0phie's Choice Design.

Tuesday, July 6, 2010

For Clarification...

I am proud to be involved in the 2010 Fashion Fest. This event has formerly been called Fashion Expo (2008 and 2009), but for three years has been produced by the All Stars Relay for Life Team. As teams do, the All Stars changed a bit, and members either quit or joined a different team. Nonetheless, the same team still produces the same fashion-based event as a fund-raiser for the American Cancer Society. It's critical that even despite changes in names and faces, we stay focused on the long-range goal. If things don't go as we expect there's always time for finger-pointing, if that's how you want to live your first or even second life. But for now, until the Relay is over on July 18, band together to support all of us who are participating in this exceptionally worthy cause.

Thank you

Monday, July 5, 2010

My 15 Minutes. . .

Well, I hope that wasn't it, because it was rather anti-climactic.

I was interviewed on BOSL radio Saturday, July 3 during their Fashion Fest coverage!

Innoright?


"omgomgomg . . . on air . . . God, I hope I don't sound utterly stupid! Wonder what kind of questions they're gonna ask me?!?!?"


So the time slot rolls, there's a delay so I can't really listen to myself on air because I can hear what I've just said 10 seconds prior. Too confusing. My question?

"Tell us about yourself and your store."

Wow. Wish I had seen that coming, I'd have prepared a paragraph or something!

The hosts were super-cordial though, and the 15 minute interview went very fast. I shared how long I've been designing, what my line is like, and I even plugged the "Early Paris" sim along with its builder LollyPop Congrejo. No stuttering, even. Anyone who knows me knows how I handle talking....ahem.

It was great fun, but not letting it get counted as my 15 minutes of fame!

SL is, well, SL

So the week is going a bit slowly at Fashion Fest, and us vendors put our heads together and identified the myriad reasons why: promotion, marketing, cross-trafficking, and of course the summer retail slump, but more than anything....SL incompetency.

This isn't going to be a rant, but too many merchants are severely affected by the series of "decisions" that have been pursued with alarmingly obvious devastation to the land-owners and merchants of SL: LL Homes, Viewer 2.0's completely builder-unfriendly UI, borked Search FOREVER, and now a version of "Marketplace" that pales to the minimal marketing tools that used to be available on XstreetSL.

Seriously, SL isn't the only company to shoot itself not only in both feet, but in its heart as well. I just hate watching this suicide occur.

Tuesday, June 29, 2010

Tribute to Lagerfeld

I committed my design today to Fashion Fest's One of a Kind Tribute to Valentino and Lagerfeld Fashion Show.....I chose the Lagerfeld design in the slideshow to recreate for this major fashion event.

The moment that was sent, I was asked to submit one for review to Opium Agency for blog inclusion, lol. Not really sure how I feel about sending my designs *free* all over the place. I'm still new at things, relatively; essentially unaware of the extensive network and how things operate, but I have a feeling Fashion Fest will be an enormous learning experience! Already, in just two weeks, my entire image has started to glisten with the extra polish.

So the design at right is a reproduction of an actual Karl Lagerfeld 2009 runway creation. The dress is a metallic silky rayon taffeta in a platinum color which is the one of a kind in SL. The original color in pewter along with a bridal version which I'll share once Fashion Fest opens includes all of the following 3 metallics, 4 pastels, and 4 gemstone colors on sale beginning July 2 at Fashion Fest only then in main store after July 11: amethyst, aqua, barely mauve, copper, emerald, gold, lavender, onyx, ORIGINAL in pewter, ruby, sapphire, and sky blue.

I'll be attending most evenings of Fashion Fest after 6 pm. Come visit!

Wednesday, June 23, 2010

Fashion Fest July 2-11

As a new designer, this is THE way to be seen by the most amount of people in the shortest amount of time! This is the THIRD ANNUAL fashion expo produced by the same group as the last two years and hosted on nine sims. I would have loved to have hosted, but didn't hear about Fashion Fest (previously Expo) until late May.

I'll be premiering the pink version of my Pretty Woman Polo Ensemble I've been holding onto for several weeks just for this event! It will be one of the RFL vendor items as well.

I'll have several new items to premier at this show including some casual summer items in vintage style as well as a few fun nautical and tropical floral patterns to show off. Most exciting is that I'll be premiering a Lagerfeld dress just for this show! Given time, I'll update the blog with pics!

Tuesday, June 22, 2010

Market Day wrap up!

With daily foot traffic over 100 and numbers of search traffic in the 4500-5k range daily, this event saw better traffic and higher sales than past Market Days!

While there was a small turn-out for Martini in the Morning's lunchtime broadcast of the "Two Martini Lunch," vendors came out to support this featured musical part of Market Day, and Brad "Martini" Chambers mentioned Market Day in his broadcast! We'll be inviting him back to Argenteuil along with his lunchtime broadcast for certain!

On the other hand, Explosive Concerts blew out the sim with their production of Metallica's Death Magnetic tour attracting over 25 visitors for their 1:45 show. Thankfully the sim is still in one piece :)

If you haven't already done this, make sure to sign up for Market Day News at the Service Desk of S0phie's Choice Design in Argenteuil to stay apprised of our next big event!

Wednesday, June 16, 2010

Pretty Woman Ensemble

One of the outfits I've always admired even though it was never seen "on the Red Carpet" was Julia Roberts's polo outfit in Pretty Woman. You know, that super-simplistic but uber-classy sleeveless A-line smock accessorized with that awesome Breton, bag, belt, gloves, and the earrings...

Well, I'm not really a jewelry designer, but I threw in shoes since I'm not really into jewelry!

Yes, "*~s0c~* Pretty Woman Polo Ensemble" has hit Xstreet and my shop. Right now, the "Punch" version of this dress is the Market Day promo, so you can get a super deal if you're willing to put in a little effort, buy half of the outfit on Xstreet, then visit my Market Day Stall, which btw, is on my NEW HOME SIM!

The ensemble comes in the classic brown, basic black, and Fashion Fest 2010 pink which is being saved for Relay for Life auction. Once the Fest begins, the dress will be offered in a special vendor where a portion of the proceeds will be donated to that very worthy cause.

Stop in to the store, see what's new. Espadrilles are going like CRAZY!!!

Monday, June 14, 2010

MARKET DAY in ARGENTEUIL!

After almost a month of intense sim work, switching over all inventory to ad board vendors from the hippos, and building the venue, Market Day is ready to launch the GRAND OPENING of ARGENTEUIL!

There are a number of special things planned for your visit including the "Two Martini Lunch" Thursday at noon and METALLICA to cap the week on Saturday at 4 pm. It's a true "Dads & Grads" themed musical week! MusicNotPolitics will also provide a great slate of some of the best musicians in SL including KevinThomas Carpool. Our full music schedule will be posted here as well as in your Market Day News.

You'll land at the gazebo, and from there you can walk Vendors Way up the beautiful embossed metal ramp, seeing what all 22 vendors have to offer you. If you're in the mood to start with the music, take the TP straight to the ballroom area where the stage on top offers not only our musical guests, but a great panoramic view! Any TP within the common areas of Argenteuil will take you to great shopping at either LiX for casual men's and women's or formal and dressy casual for women at S0phie's Choice Design. But before you leave, toss a few breadcrumbs to the baby swans and grab a boat ride for a gorgeous view of the waterways while enjoying the lounge sounds of Martini in the Morning.

Thanks for visiting during Grand Opening week!

Tuesday, May 18, 2010

Home at Argenteuil

Wow, what a busy month! Aside from a lot of real life work, there was much activity in Second Life including May Market Day planning on the Victorian seaside sim in Brink's Cove, the launch of Merchant Guild Weekly--a percentage sales promotion--and the purchase of a new island estate!

Argenteuil is now home to S0phie's Choice Design as well as Sautereau Sky Ballroom. Also making a new home there for main stores are Veralis Basevi's LiX and Arissa Darkheart's Darkhearted designs.

Here are just a few of the upcoming events:

May 17-24 Merchant Guild Weekly 15%
May 25-31 Market May Day
June 1-6 Merchant Guild Weekly 36%
June 7-13 Merchant Guild Weekly 16%
June 15-17 Market Day Sautereau Sky
June 17 Martini in the Morning
2 Martini Lunch Sautereau Sky Ballroom
June 21-27 Merchant Guild Weekly 26%
June 28-
July 4 Merchant Guild Weekly 36%
July 13-15 Market Day (reserved for Ronin)

Sunday, May 2, 2010

Feedback Please!

Merchants, I have provided a link within Guild to offer some feedback on this last event. Now is critical as we plan the next one! Thanks for your time and all your efforts!!!

Thursday, April 29, 2010

GRID STATUS: Market Day EXPOsed & Uncensored!

We should have known, that if we had a decent idea, it would be targeted. Well, I knew that, I just really figured we were small-potatoes enough that we wouldn't attract enough attention.

Between us and Zindra Unzipped, I'm thinking that the attention of the Lindens is more focused on disabling competition to their "ZEXPO" than fixing the grid problems. As of this writing there are a scant 4k+ logged in, and it's likely they will continue to drag their feet fixing this problem for days if not hours. Why? Cuz they can.

As we frustratedly wait on the grid to come back up for most people, I can assure you the Merchant Guild is in cooperation with our sim host of Market Day EXPOsed & Uncensored! during this time to extend our event, potentially lacking the entertainment we'd hoped to offer, through the weekend.

I think KittyCat our sim host would be incredibly happy, in fact, since our traffic was 7093 on the first day, and 1.5 times that much working up to the second day!

Stay posted here, those of you interested, and we'll update as soon as we can on Market Day status!


Sunday, April 25, 2010

Market Day EXPOsed & Uncensored! Apr 27-29 sponsored by SL Merchant Guild

We have an UNBELIEVABLE line-up for Market Day EXPOsed & Uncensored on stage! There will be 40 vendor stalls to visit with a variety of items to browse or services to peruse while your listening to LIVE MUSIC, DJ MUSIC, or enjoying one of the FASHION SHOWS!


The ※SL Merchant Guild※ sponsors its next Market Day in an adult sim lending a unique blend of both Mature (Moderate) and Adult items all captured in the theme of Romanesque Romance! Lush exotic landscaping surrounds a coliseum style venue, entirely created by the Merchant Guild--a coalition of residents representing the commerce of animators, architects, decorators, designers, service providers, and wholesalers. Additionally, this Market Day offers LIVE MUSIC, DJ MUSIC, & FASHION SHOWS plus Mania, Lucky Chair, Lucky Cupcake, and Sploder each day! Sign up for Market Day News at S0phie's Choice Design in Craggen Maw, or ask your favorite merchant!

Visit us and see what the fuss is all about!

http://slurl.com/secondlife/Austerity/123/162/29

************
Tuesday
************
10a-11a Shane Kirshner live music 􀀍
3p-4p Nonge Shipman live acoustic rock 􀀊
5p-6p CrashOV Uladstron Smexy Town Fashion Show
6p-8p Nicktacious Chapman dj rock/punk
8p-9p Gregg Huet live rock 􀀌
************
Wednesday
************
10a-11a Caoilte Skytower live folk rock 􀀋
3p-4p Matthew Perreault live rock 􀀎
5p-6p S0phie Sautereau ~s0c~* Red Carpet EXPOsed
6p-8p Slater Michalski dj rock 􀀏
8p-9p EricSteffensen Mistwalker live acoustic rock 􀀀
************
Thursday
************
10a-11a Lexus Melodie live acoustic rock 􀀅
12p-2p Slater Michalski dj rock 􀀆
3p-4p KevinMThomas Carpool live acoustic rock 􀀂
6p-8p RnB Product Demonstration
8p-9p SweetLilly Pinelli live acoustic rock 􀀁

Sunday, April 18, 2010

Merchant Guild Market Day--SUCCESS!

The first Merchant Guild sponsored Market Day was a HUGE success, bringing in average daily searchable traffic averaging over 6,000! That includes absolutely no advertising except within sales groups on both Thursday and Friday.

The Merchant Guild will hold its next Market Day on April 27-29 for three consecutive days--3 for the price of 2 ;)--on the adult sim Austerity. The theme will be Romanesque Romance for a classy sexy blend of both adult and mature (moderate) merchants and items. This event will be unique in that we have room for a stage where we will feature live entertainment as well as DJs, and even a few fashion shows! Complete schedule provided via Market Day News which is a web-subscription based pubilcation that does NOT require a Second Life group slot! Sign up at my main store in Craggen Maw.

Saturday, March 20, 2010

Spring brings new site, new dress


Yesterday I established *~s0c~* Enterprises website! It's a template (UGH, I hate those) but for the sake of just getting the site up and running so something would be there, I would NEVER use a template for a website!

http://s0c-enterprises.com/

I've dabbled in web design, so this isn't new for me. I just hope I can spend a little time crafting this site with so many irons in the fire. I know that it's a necessity especially after the expansion into residential rental. That's still very very iffy with the launch of Linden Homes. Conventional Wisdom among the Learned says that Linden Homes has negatively affected realty in SL. I predicted that. *sigh* More waiting, then.

My reproduction red carpet Marchesa dress made for Sandra Bullock premiers Sunday, March 21, first full day of spring! I should have named the blue one Crocus ;) Well, knowing me and names, of course, I'll probably do just that....

Tuesday, March 9, 2010

SL Merchant Guild

I can hardly believe this since I've only been participating a short while but in a conversation recently, some merchants in a Linden group I belong to were chatting about traffic concerns, getting enough marketing exposure, etc. One of my friends, Summer Windlow (fantastic, positive, upbeat person!) suggested a Market Day where one day per week, merchants could rez their things for a short span and do something like a Wednesday Market Day the French have, or a grocery market on Fridays like many other countries do. A huge commerce area only for a day.

Of course, there were nay-sayers in the lot, bashing LL and describing the myriad ways it could not work, but Summer kept offering refutation :) What struck me, though, and an idea I've been tossing around since I became a merchant is that there is no organized solidarity among us. There is plenty of feedback and help to be had just chatting within my own group--well, when a few aren't complaining how that's spam--and I've given as well as received which is why I think Summer tossed me right in the fire skipping the frying pan altogether.

As we discussed, I offered my ideas (still under development), and as people listened, more volunteered. We have a very key player who is willing to give us space to test out this idea, and if it's successful, we have investors! No names or concrete ideas just yet. All is still in the works, so more to follow.

At any rate, it seemed I was the one with the flow of ideas going and Summer nominated me to start the group. I did, but I have an agenda a mile long for this mercantile association, one goal being to provide support, leadership, and training to those who join. A secondary goal is to be independently competitive of LL if they're more interested in feeding off merchants as opposed to viewing us as fellow content developers and creators. So, I saw this coming from a distance.

In the coming weeks it will be interesting to see what this group morphs into as several have suggested it stay closed for now. I deferred since they know their fellow merchants better than I, but apparently, since they volunteered me to run this thing, they must believe as I do....

Stay tuned on this!

Monday, March 1, 2010

Sautereau Sky Ballroom GRAND OPENING

Since I first caught a glimpse of that gorgeous build on Xstreet, I had a vision of what this day might be like, but the build was actually hovering a bit above the ground in the center of a beautiful waterway with aquatic landscaping on a full island sim.

Linden Homes has kind of put that dream on hold for now. It's simply unwise to invest in a full sim until we know how LL giving away homes to premium account members will shake out. I have guru friends, veterans of SL, who say both ways in favor and against this move by LL. It's a controversy that could go on endlessly. Despite it, the point of any purchase of realty in SL is to establish oneself for some longevity, otherwise, why waste the cash, right?

Sautereau Sky Ballroom will open officially on March 7, 2009 when a series of three days of events celebrating its opening will begin with a Silent Auction. Three of my own red carpet gowns will go up: the best-selling PARIS HILTON MTV AWARDS GOWN, the second best-selling NELLY FURTADO MTV AWARDS GOWN, and the one of a kind ROLAND MOURET for HEIDI KLUM OSCARS GOWN.

In addition to these three, I will also auction off a pair of my new Signature *~sOc~* Stilettos which are full foot-to-toe sculpted shoes with an amazing menu of options including the now-standard features for foot sculpted shoes of sizing, placement, and pedicure color and style options, sexy walk, and sound, but additionally some fun features like footprints! What I'm most proud to release, however, ladies, is that most full-foot sculpt shoes simply are never an exact color match for your skin. My shoes will always be a full color match to whatever skin you wear with EXACT color matching! Your Signature *~sOc~* Stilettos will come with instructions on how to determine your skin's exact color so you can use the color matching system to get that exact match. The Signature *~s0c~* Stilettos will be available March 5!

Not necessarily saving the best for last, but the three-day event also includes a L$500 formalwear contest on Monday when we do blues music, and then Cranston Yordstorm will headline the Grand Opening Party on the Sautereau Sky Garden Terrace. He's relatively newer to SL but has found a secure niche in top-notch ballrooms and clubs such as Frank's Place, Bogart's, and Midnight Romance. Come see him at 5 pm SLT. Landmarks, times, and Ballroom News sign up at the terminal in the Sautereau Sky Galleria. Hope to see you there!

Sunday, February 21, 2010

GROWTH!

Welcome, Penny & Arissa!

Unbelievably, in one day I had a vendor join my galleria and a manager at the very same time! The traffic is amazing (5k!!!) thanks to Penny and Shawna, and I'm very busy working on getting yet more vendors into the gorgeous build by WeeChee Zenner.

A bungalow was added today for special private moments for Sautereau Sky Ballroom guests who are age-verified, and I created the room myself. I hope it's eye-pleasing to you! It has a couples dance stand, a 170 channel radio, and my extra special Akaesha sleigh bed. :))

Still searching for vendors and maybe another DJ!

Tuesday, February 16, 2010

RELOCATION!!!!

I know, I know, I just did the Grand Opening!?

Well, as luck would have it, I came across a super deal on mainland, and though I had been planning on purchasing an island for residential rentals, the wrench in the works on that very well could be these prefab homes LL will start giving away with premium accounts starting on February 17. Who knows how that will affect the market, so I took my dollars I'd normally spend monthly anyway and put them into a big enough chunk of mainland to support a small-ish ballroom, a ground level retail area for 9-17 vendors, and of course, my home way up in the sky.

It's not that I've given up on the idea of owning an island, it's just that I realize there are more unknown variables which could affect residential rental at the moment. It's time to watch and wait instead of a major move.

So wait, and watch for the opening of the final relocation. I own this region, so it will be stable for quite some time. :) I'm moving to Craggen Maw, and my neighbor across the street with his own third of the sim is Guy Linden. I'm thinking he won't be partying till the wee hours of the night, huh?

The new region will feature a steam-punk ballroom called Sautereau Sky Ballroom and the retail area is Sautereau Sky Galleria. I'll get pics and SLURLs when I update this post. There is limited retail rental space available right now on the region, so if you're a designer who might be interested, please send me a notecard!

Saturday, February 13, 2010

American Beauty Bridal Gown



Premiering today, the American Beauty inspired a bride-to-be who's renewing her vows on Sunday February 14, and she bought 6 of the American Beauty red dresses for her bridesmaids!



That alone was pretty inspiring to get me off the red carpet for just a brief moment to get a design out. It's not my dream dress, but it's definitely someone's dream dress, and I added detailing to the American Beauty to make it a stunning classic romantic bridal gown.

The fabric is a jacquard (JAH kurd or correctly in French zhuh KAR), a special kind of woven fabric that creates a raised pattern almost like embossing. While damask (DAH musk) is very flat and also contains special weaving that produces a pattern, it's reversible with one feature of the pattern in a high shine satin, and the other part of the pattern in a dull sheen. Jacquard is not satiny or high shine, but is basically a 3D weave made on a special loom created by Joseph Marie Jacquard.


The dress is a combination of a rose pattern jacquard in ivory with a complementary rose patterned organza, a stiffer sheer woven often with a very subtle sheen. The bodice, glitch, skirt, flexi skirt, gloves, and one of the trains with large bow trim are all in jacquard. The roses on the neckline and atop the gloves are in a sheer rose patterned organza as well as the bow train for the A-line flexi skirt and the large ceremonial overskirt. The train is shorter and narrower, yet still provides a formal touch.

The store has an ad board with more perspectives of this dress.

This dress is available in virginal white upon request :) As if, lol.....

Tuesday, February 9, 2010

Karma, Full Circle

I had an incredibly interesting evening last night related to the store and my design work. While handling some details in the Bubbly *~s0c~* store (Island of Romance, see my picks), two transactions went through for the "American Beauty" ensemble. Now this isn't my best design, though made for Valentine's Day in a rose trimmed neckline and rose jacquard fabric. Even less a mystery was that I had it on special, however, two?

So later, I'm forcing the mania board which had the--and wow, thanks to all of you 100 visitors yesterday, and the other 100 the day before!--Blue Rose Jacquard shoes in it that it LOCKED TWICE before 9 pm SLT last night! I'm pushing those last few slaps in the store close to 9 pm SLT last night, and a lovely lady with white hair shows up, pointing another in the direction of the "American Beauty" ensemble. And she mentions bridesmaid dress. WOW! I discover that Verity has been married long enough in real life to celebrate one of those landmark occasions on which some couples choose to renew vows. And she's chosen my dress for this occasion, incredibly happy, telling me it's perfect, just what she had always wanted.

I also find out that when she was first married, she wanted ivory and wine colors, but her mother insisted on virginal white and powder blue. I was so moved by the bride's thwarted dream that I started brainstorming to her about a possible wedding gown coordinated with the "American Beauty" and she loves the idea. I already have a custom project now after grand opening, and Verity is one of the kindest most forthright people you could ever meet.

I have said many times that SL is about relationships, and anyone who's been in my store knows I live that with them every day.

I so enjoy design work, but more than that, I enjoy how my patrons enjoy it. It's like making Christmas gifts and watching as people open exactly what they had wanted for a year or more.

So Verity got an excellent deal on the bulk dresses, but I'm sure I got the better deal by meeting someone like her :) I'm so proud to be an integral part of her day. I'll share pics in comments!

Sunday, February 7, 2010

Klum-Mouret SUCCESS!

This gown has been in release since Friday evening and five have already been sold! In case red is not your color (but who, except redheads, DOESN'T look great in red?) this one comes in indigo, lucre, and black. The black and lucre color dresses come with sheer fabric bow train and collar along with the same great peep toe pumps except with sheer bow trim fastened by a bright gem on the toe strap! Yep, I know how to take care of you, girls! ;)








VENDORS, BEWARE!!!

A new sim owner by the name of Hugo Lourbridge had his mall manager Amayenko visit an SL Merchants group today to solicit some vendors to rent out store space with one week's free rent. You know, I'm new, and it's hard to turn down free rent! I jumped right on board, and was lucky enough to get a beautiful corner spot. Many vendors I was chatting with this morning were already concerned though with no rental agreement and no established traffic. Two things a new designer like myself isn't highly concerned with, right?

I'll repeat the name HUGO LOURBRIDGE.....

I'm into setting up a full two hours--keep in mind, I have an enormous list already getting set up for my main store grand opening coming up in a few days--and spending the last half hour on setting out traffic counters, a gift card freebie bag, a group inviter, an affliliate vendor, and of course, some flowers :) Hugo has visited twice already, the second time to tell me how gorgeous the Paris Hilton dress is (and sales support that). This visit, though, Hugo wants to "not be a pain" but could I take down my large picture above the store." I tell him sure, but ask him why. "It's too obvious," was his reply. Isn't it a shopping mall? Okay, so he wants things to be more understated, nevermind that the other vendors have even covered their windows with ads.

No problem, right? No. This guy has to make a mountain out of a molehill, and when I ask him if there's anything else I need to know about strictures in building, he says he doesn't know! It's his sim, yet he has no clue if I can set up an affliliate vendor for some plants and furniture. Wow. I guess that question has him a little peeved since him manager comes to visit me ASAP asking me what my problem was, lol. I tell her there is no problem, but that it's a bit frustrating to be told there are no building restrictions only to be told to take something down for it being too obviously a marketing object meant to attract business and increase sales in--God forbid--a shopping mall. The manager is actually a really sweet young lady, and she assures me that the concerns over no fixed amount for rent and no rental agreement or building codes will be addressed.

They were addressed....

Hugo shows up again, threatening me indirectly by telling me that it's a good deal to have a week of free rent (on a sim with zero traffic), and that if I was unhappy he could put any vendor he chose to in my place. Hugo didn't see how that was threatening, lol. In fact, Hugo didn't like me telling him I did NOT tolerate any sort of threat like that, and that like any other vendor, I expected to have clearly stated preferably written expectations for rent and building. In fact, Hugo disliked that straightforward talk so much he asked me to leave! He assured me though, I could maintain my dignity--he was "being fair" by not kicking me off, lol. Of course, he never followed through on his verbal agreement for one week's free rent though I had done NOTHING in violation of any agreement, had immediately removed a sign he asked me to, and even kept my complaint to him private in IM. Two hours plus absolutely wasted.

He returned my objects (not sure if they're all there) and I assured him I'd make sure as many people as possible would know, especially potential vendors, that he was in BREACH OF VERBAL CONTRACT.

The guy had the nerve to IM me later....I promised him that I'd share our little story to as many as would listen about how he reneged--BREACHED--a verbal agreement with his thin-skinned ineptitude.

HUGO LOURBRIDGE

Lesson learned, Hugo, and I haven't even gotten to the forums yet.

Saturday, February 6, 2010

Grand Opening FEB 10!

Now that Xstreet SL has insisted on dragging the rest of us into overexposed communication, I have to take up the paddle or else get drowned in the deluge.
My main store's grand opening will be February 10 with literally L$10,000+ in giveaways over the weekend! Here's what you can take advantage of:

January 29-31
  • L$300 Gift Card Giveaway in Mania board
February 5-9
  • 5 days of FREE SHOES in Mania board
February 10-14 GRAND OPENING!
  • Formal Gown FREE in Mania board on February 10 for SL GROUP members ONLY! (This is an enrollment fee-based group)
  • FREE gift card upon visiting any/every time February 10-14
  • Lucky Cupcake giveaways February 10-14
So, I'll be blogging regularly on my store, my designs, and my second life. Occasionally I'll invite feedback from you here, too. After all, this should be fun for everyone, huh?