S0phie's Choice in the SLEnquirer

In a story by Lacy Muircastle, the A-line trench in black was featured in this article:

http://slenquirer.com/default.asp?smenu=89&sdetail=830

Lagerfeld Bridal

The picture speaks for itself! Stop into the shop and see what's new :)

Anne Hathaway's ARMANI PRIVE

This dress looked a challenge for quite some time, and I gave this some careful thought about how to approach the more difficult elements of this dress. One of the hardest things to do is to make a heavily detailed dress realistic, to somehow translate real life 3D to the singular dimension that dominates SL clothing. I could try to place sequins all over the gown using prim or sculpts, but then, who would want to wear such a headache of a dress out in clubs and ballrooms which prefer you to come in with noob hair, junk shoes, and no jewelry...at all?!

Ever-conscious of the necessity to "prim down" designs and looks, I developed the Armani Prive fully texture-based in the top, glitch, and skirt, and keeping prim to a minimum in only the flexi skirt and a new feature I'm surprised has not yet been introduced in SL.

The *~s0c~* Signature Bodice provides quality garments with the highest degree of realism with the most rezzable materials currently available for fine women's apparel. Garments made with the *~s0c~* Signature Bodice will provide a natural fabric look horizontally across the bustline instead of your garment "sinking" into your cleavage; however, you will have "clean cleavage" with no trace of the garment between the breasts in the cleavage area either just your gorgeous skin! Garments don't do this in your real life, so why should your second life garments reflect less quality? The Signature Bodice offers a consistent look cup to cup, exactly as a real bodice does! Of course, for those of you who love to accentuate your cleavage, both bodice types are included in ensembles labeled with the *~s0c~* Signature Bodice feature!

The Hathaway-Armani Prive is one of the most iconic gowns of this century, and you can find it only at S0phie's Choice Design.

For Clarification...

I am proud to be involved in the 2010 Fashion Fest. This event has formerly been called Fashion Expo (2008 and 2009), but for three years has been produced by the All Stars Relay for Life Team. As teams do, the All Stars changed a bit, and members either quit or joined a different team. Nonetheless, the same team still produces the same fashion-based event as a fund-raiser for the American Cancer Society. It's critical that even despite changes in names and faces, we stay focused on the long-range goal. If things don't go as we expect there's always time for finger-pointing, if that's how you want to live your first or even second life. But for now, until the Relay is over on July 18, band together to support all of us who are participating in this exceptionally worthy cause.

Thank you

My 15 Minutes. . .

Well, I hope that wasn't it, because it was rather anti-climactic.

I was interviewed on BOSL radio Saturday, July 3 during their Fashion Fest coverage!

Innoright?


"omgomgomg . . . on air . . . God, I hope I don't sound utterly stupid! Wonder what kind of questions they're gonna ask me?!?!?"

So the time slot rolls, there's a delay so I can't really listen to myself on air because I can hear what I've just said 10 seconds prior. Too confusing. My question?

"Tell us about yourself and your store."

Wow. Wish I had seen that coming, I'd have prepared a paragraph or something!

The hosts were super-cordial though, and the 15 minute interview went very fast. I shared how long I've been designing, what my line is like, and I even plugged the "Early Paris" sim along with its builder LollyPop Congrejo. No stuttering, even. Anyone who knows me knows how I handle talking....ahem.

It was great fun, but not letting it get counted as my 15 minutes of fame!

SL is, well, SL

So the week is going a bit slowly at Fashion Fest, and us vendors put our heads together and identified the myriad reasons why: promotion, marketing, cross-trafficking, and of course the summer retail slump, but more than anything....SL incompetency.

This isn't going to be a rant, but too many merchants are severely affected by the series of "decisions" that have been pursued with alarmingly obvious devastation to the land-owners and merchants of SL: LL Homes, Viewer 2.0's completely builder-unfriendly UI, borked Search FOREVER, and now a version of "Marketplace" that pales to the minimal marketing tools that used to be available on XstreetSL.

Seriously, SL isn't the only company to shoot itself not only in both feet, but in its heart as well. I just hate watching this suicide occur.